I came across this wonderful video on a friend’s Facebook wall. It was produced for Dove’s Choose Beautiful campaign. Basically, according to a survey conducted by Dove, 96% of women would not choose to describe themselves as beautiful, although 80% acknowledge that there is something beautiful about them.
Dove attempt to show that in this short film. There are two doors that women can choose to walk through, one is labelled Beautiful and the other Average. You see women of different nationalities and cultures deliberate about which door to walk through, one woman even walks away. After some deliberation, most women choose to walk through the average door which I think is a real shame. I have talked about my feelings towards the ‘body beautiful’ image that is peddled to women and in particular, young girls. The media presents an impossible ideal of ‘beauty’ and it has an impact on people’s sense of how they look and how they feel about themselves. We are constantly bombarded with a beauty ideal that is not attainable.
I love that Dove promote natural beauty and encourage people to feel good about themselves no matter what they look like. I believe that there is more to beauty than how a person looks physically. It is about the kind of person that they are, it is about them as a whole and not just the outside packaging.
People shouldn’t be made to feel bad about themselves because they are overweight, underweight or to not conform to the body beautiful ideal in some other way. Focus on the good bits of yourself. How are you beautiful? Everybody is beautiful in some way. Value what you have and work with it. You are an amazing in person in a unique way. Don’t feel that you have to conform to somebody else’s ideal. I’m glad that companies like Dove are cottoning on to this idea. There is still a very long way to go but this is most definitely a step in the right direction.
At the end of the film some of the women choose to walk through the ‘beautiful’ door and the change in their demeanour was amazing to watch. They were so happy and confident, completely different to when they walked through the ‘average’ door. It brought a tear to my eye. Nobody should have to feel average and unworthy. Confidence problems suck.
So, here’s to a happy and confident future!